Welcome to my Agency Navigator review.
You want a better life. The freedom to choose your own path and not get stuck on the hamster wheel of life.
You want more time with family and friends, and you want to wake up every day inspired.
I know that feeling. I've been there before too.
Courses and programs like Agency Navigator make it sound like freedom is possible and that making loads of money is easy.
But is Agency Navigator legit?
This review will explain what Agency Navigator is, how it works, and whether it's for you. I'll take you behind the curtain and show you what's inside and whether it's worth it.
And in addition to going over some alternative ways to make money from home, I'll also tell you what I think of Agency Navigator, discuss the benefits and drawbacks, and uncover if it's a scam.
The topics I'm going to cover are:
- What is Agency Navigator?
- Is Agency Navigator a Scam?
- How Does Agency Navigator Work?
- Agency Navigator Tools and Resources
- How Much Does Agency Navigator Cost?
- Who is Agency Navigator For?
- Agency Navigator Reviews and Complaints
- What I Like and What I Don't Like About Agency Navigator
- Where Do You Go From Here?
Please note, I am not an affiliate for Agency Navigator. This review has been researched with information and/or testimonials that are available within the course, online, and in the public domain. Any recommendations and/or conclusions are strictly opinions and may not to apply to, or agree with, all persons or situations. See full disclaimer for more info
What is Agency Navigator?
Agency Navigator is a comprehensive program created by YouTuber and digital marketing agency owner Iman Gadzhi.
It aims to show you how to do what Iman has done. To start your own digital marketing agency that earns $10,000+ per month by providing business owners with services such as:
- Paid Traffic on Facebook, Google, etc.
- Content Creation
- Conversion Rate Optimization
- Email Marketing
- Social Media Management
Does Agency Navigator achieve that objective?
In some ways, it does. But ultimately, it depends on you.
Like all courses and programs, it can only do so much. It shows you how to do it, and it provides you with the tools and resources you need. But it can't do it for you.
Building a digital marketing agency takes a tremendous amount of effort and commitment on your part.
Of course, it's a lot easier with a program like Agency Navigator, but it's still hard.
As a program creator and mentor, Iman says his mission is to reform the education system. That's a lofty mission similar to what I've heard from other online course creators and some multi-level marketing programs.
When Iman says it, he's sincere. And he's certainly working hard to achieve his mission. Having said that, reforming the current education system is probably not a job for the biz op community.
Of course, the education system has its problems; there is no debate about that. But its success rate probably still better than most online courses and programs.
It's fair to say that society has come a long way with the current system. It has produced (and continues to produce) doctors, surgeons, engineers, scientists, teachers, tradespeople, and every other skilled professional that society needs to function.
Without them, there would be no online businesses.
And as an online business owner, I like to think what I do is important. But in the grand scheme of things… it's not. We stand on the shoulders of those who made the most of the current education system.
But anyway, that's a topic for a different article. You're not here for that.
You're here to learn about Agency Navigator and whether it'll teach how to make $10K/month or more. You want to know if Agency Navigator is legit.
I wanted to know too, so let's start with Iman's credibility…
Who is Iman Gadzhi?
Let's start with the obvious…
Iman Gadzhi is young, and that's a challenge because the web is a cluster-eff of fake gurus and teenage know-it-alls flexing with their last credit card dollar.
That makes it hard to take someone his age seriously.
It doesn't help that he claims to have dropped out of high school at seventeen because he was earning $15K per month running his own agency.
For perspective, that's more than the average engineer, judge, architectural manager, or dentist, according to Investopedia.
It's also three times what the average small business owner makes.
And he did it while in high school?
It's an impressive claim for a young audience, but it's a hard pill to swallow for most others. To an accomplished professional or business owner, it has the stamp of a fake guru.
If the story ended there, I'd agree…
… but Iman Gadzhi is not your typical twenty-something.
And he wasn't a typical teenager either.
Iman Gadzhi's Story…
I can't confirm Iman was making $15K per month at seventeen years old. I just don't know.
But knowing what I know now about Iman, I have no reason to doubt him. I also know first-hand the kind of money you can make online, which makes it more believable.
Also, this high school dropout story is not one he created years later to sell a course. Iman documented his journey in real-time.
Here he is at seventeen years old explaining why he dropped out of high school. This video was uploaded in March of 2017…
Born in the small Russian town of Dagestanskiye Ogni to a single mother, Iman grew up in post-Soviet Union poverty.
He and his mom later moved to London, where Iman's entrepreneurial journey began.
Iman tried many things, including flipping Instagram accounts and personal training. He then went into freelance photography and videography, which led to him starting a content creation agency.
What separates Iman Gadzhi from the typical teen pretender is that he has the receipts. His journey is documented.
Iman's YouTube channel has 415 videos documenting the last six years of his life.
What's more impressive than his living biography on YouTube, is that he had the ambition and persistence to create it in the first place.
His YouTube channel started in late 2015, reminiscent of a young Casey Neistat, one of YouTube's most accomplished filmmakers and personalities.
At sixteen years old (presumably), Iman was already doing what aspiring YouTubers twice (or three times) his age were unable to do.
And despite the low number of views early on, he kept at it.
I know people who have quit after five videos because their channels were not taking off. Iman's channel, however, shows roughly 165 videos with relatively low views (compared to what his channel has become).
One hundred and sixty-five videos!
That's a serious commitment for anyone, let alone a teenager.
Finally, after what must have seemed like endless effort, he started to consistently get views in the tens of thousands.
Today many of his videos get hundreds of thousands of views.
He would be considered a success even without his content agency (IAG Media) and Agency Navigator. Being an accomplished YouTuber and talented filmmaker is in itself what so many aspire to be.
He's done that and so much more, and he's only twenty-two years old.
As I said… not your typical twenty-something.
He's clearly a highly motivated entrepreneur with a relentless work ethic. With his commitment to self-improvement and productivity, it's no surprise he has been as successful as he has been.
Some of Iman's other projects have been Six Figure SMMA and Agency Incubator. Both of these Iman Gadzhi courses are now closed and replaced by Agency Navigator.
And of course, he has his own agency, where he has worked with clients like Oura Ring, Kevin Rose, IKNK, and AJ&Smart, among others.
Finally, Iman is involved with (owns or is a partner, I'm not sure) AgenciFlow, an agency management software that aims to replace multiple tools like Slack, Asana, and Simple Invoices.
So, Iman Gadzhi is legit.
Before I started this review and when I first found out about Agency Navigator, I expected him (and Agency Navigator) to be a scam…
… but I was wrong.
Is Agency Navigator a Scam?
If you're just skimming quickly and jumped to this section, I'll echo what I said above. Agency Navigator is not a scam.
Like Iman Gadzhi's previous courses, it's a legit program that teaches you how to build your own digital marketing agency.
Having said that, I understand why you might suspect it's a scam. I did too.
There's just a lot about Agency Navigator that screams scam. Suggestions of making $250,000 per month, videos of exotic cars, and luxury living.
Not to mention that these claims come from a twenty-two-year-old.
Also, like many scams, they run you through a “funnel” called Remote Revolution before you later find out that it's Agency Navigator they are promoting.
Meanwhile, the site you're on is neither Remote Revolution nor Agency Navigator. It's a site called Grow Your Agency.
These are small details but important ones, because like all make-money programs, people are skeptical. They want it to be real, but many have been scammed before. So small details that look sketchy, even if they're legit, jump out at you.
However, once you get inside the program, you learn it's the real deal. And that it's packed with a ton of value.
The question then, is whether starting an agency is something you want to do. And can you afford it?
Of course, Agency Navigator will lead to far more money and freedom than online surveys can provide, but it's not one or the other. Surveys are something you can do while saving money for Agency Navigator if you can't afford it now.
You can also start other types of online businesses.
You may be at home with children and limited funds, but there are still options. Or, you may have health difficulties which make a regular job challenging.
If that’s the case and a full-time income online is what you want, knowing how and where to get started is what you need in order to get what you want.
Now, I'm going to give you a free step by step beginner's guide to making money online and you can get it by Clicking Here
How Does Agency Navigator Work?
Agency Navigator was assembled over 13 months and includes more than 50 hours of video broken into 8 modules. There are nearly 70 videos, each accompanied by a corresponding PDF.
These are high-quality videos as well. Shot in 4K, mostly range in length from 30 – 60 minutes, give or take. There are some short ones.
Its format is similar to other online programs like Jeff Baxter's Agency Master Academy, BJK University, and Adam Enfroy's Blog Growth Engine. You get the main program, community, weekly Q&A calls, and many other toosl and resources.
The objective, as mentioned earlier, is to get you to $10K per month, which is a simple process, Iman says. It comes down to a…
- Proven Business Model
- Proven Action Plan
- Map to Guide Your Way
… being in the right place at the right time.
He also says people don't achieve success NOT because they make the wrong decision, but because they don't make any decision, and I agree.
I've seen countless people continue living a life they hate because it's comfortable when a simple decision could change everything. I was once that person too.
Having said that, building a business, whether online or offline, is intimidating.
Regarding SMMA (Social Media Marketing Agency) businesses, Iman breaks it down into four stages.
- Glorified Contractor
- Boutique Agency
- LMDR (Lean-Mean Results-Driven) Agency
- Private Equity Incubator
The primary focus of Agency Navigator is on the first two – three(ish), but mostly on stages one and two.
Once you reach $10K per month, you're encouraged to join a higher ticket Iman Ghadzi course (or, more accurately, a program) called APEX, which focuses on growing your agency from $10K/month to $100K/ month and beyond.
Agency Navigator is currently packaged with Agency Navigator FAST TRACK.
The Agency Navigator FAST TRACK
The fast track addition to Agency Navigator is an intense immersion broken into six phases and six weekly masterclasses.
- Select a service and a niche
- Service Delivery (Fulfillment)
Each masterclass is offered live in a Zoom call, and all content from each phase will be covered. In addition, you are given a mission to complete before the next masterclass to keep you active and accountable.
You have a community of students and coaches to work with as you complete each week's mission.
The fast track program is a condensed version of the full course schedule.
Agency Navigator Full Course Schedule
As discussed earlier, the course is spread over 8 modules and nearly 70 videos. All videos come with a corresponding PDF.
Module 1 – Laying your Foundation
- Program Principles
- Agency 3.0 Model
- Niche Discovery
- Service Selection
- Code of Honour
- A Craftsman Tools
- Loading the Rifle
In module one, you'll get the 30,000-foot view from above. Over seven lessons, Iman walks you through the program, providing guidance and resources that help you with niche discovery and cleaning your social media.
Module 2 – Mindset
- Preparing the Vessel
- Mental Metamorphosis
- Monk Mode
- The War Path
- Social Engineering 101
- Pragmatic Day in Life
- Keeping a Tight Ship
Module 2 goes deep into the mindset required of an agency owner, into understanding why some people succeed and others don't.
This is the question Iman struggled with, and I can relate. Having coached hundreds of aspiring online business owners as well, it's the same question I've struggled with.
It almost always comes down to mindset.
You may be tempted to skip this module, but it's the most important part of the course for most people. If you don't get your mindset right, nothing else works.
Working on any business is a process of working on yourself.
Few people are born with the right mindset. Nor are they raised in a household that encourages the mental resilience, courage, and attitude required to be an entrepreneur.
And those who do have it, like Iman, are busy starting businesses and creating courses… not buying them.
In this module, Iman explains how to eliminate distractions, how to go to war against your weaknesses, and many other strategies critical to success.
Module 3 – Systems and Processes
- Pricing Guidelines
- Pricing your Services for Local Businesses
- Pricing your Services for EComm and Online Biz
- Paid Trails Playbook
- Attracting A1 Clients
- Tax, Accounting, and Finances
- Getting Paid
- Communications and Retention
Running a business is hard. Unlike a job that pays hourly, a business demands countless hours of unpaid work. Without systems and processes, keeping up is impossible, and the wheels fall off.
You need simple and repeatable protocols, which is what you'll learn in module three.
In addition to dealing with things like business accounting and taxes, you are taught how to set client prices with the help of four pricing models…
- Base Pricing
- Base + Performance Pricing
- Performance Only Pricing
- Bold Offer Pricing
Module three also discusses client communications.
Module 4 – Finding Leads and Setting Meetings
- Laws of Outreach
- Creating An Irresistible Offer and Angle
- Finding Leads and Qualifying (Free)
- Paid Strategies for Lead Gen
- Storing and Organizing Leads
- Profile Funnel
- LinkedIn 101
- LinkedIn Automation
- Cold Email 101
- Cold Email Automation
The one thing your agency needs to be called an agency is clients. So, where do you find them?
That's what module four is all about.
You will learn how to generate leads online through cold email outreach, automated email, and good old-fashioned cold calling. You'll also learn to leverage platforms like LinkedIn and Upwork to find clients.
Additionally, module four introduces you to paid and organic lead gen.
Some of the plug-and-play sub-modules in this part of the course include LinkedIn keywords, tracking emails, and warming up your email address.
Module 5 – Sales and Follow Up
- The Cardinal Sins of Sales
- Sales Sub-Communication
- 1 Call vs. 2 Call Frameworks
- 1CC Sales Script
- 2CC Sales Script
- Paid Trial Methodology
- The Objection Obscenity
- Refining Approach & Sharpening Saw
Acquiring leads is great, but what do you do with them once you have them?
You put on your “sales” hat.
There are few dirtier words in business than “sales.” At least, that's the perception.
Iman tries to make it easy by providing sales scripts and objection responses. And while sales can be learned, it's unfortunately not for everyone. I've worked with seriously talented salespeople who had it in their blood, but they were the exception.
I've also worked with many salespeople who quit because it's hard.
The truth is that sales is stressful.
It requires relentless energy, optimism, and an uncommon ability to deal with never-ending rejection.
This brings us back to module two, mindset.
The people who succeed with their own agency will be the people who can handle the most rejection and just keep pushing. That's true in business, and it's true in life.
Module 6 – Service Delivery (Fundamentals)
- Kick Off and Onboarding Call
- Facebook Ads Fundamentals
- Facebook Hygiene and Avoiding Bans
- All About Tracking
- Funnels and Offer Fundamentals
- Science Behind Creatives That Sell
- Reporting 101
- Crafting Copy That Converts
- How Many of Things: Campaign Structure
- Communication Schedule and Keeping Clients in the Loop
Now that you've landed your first clients, the real work begins. Whatever you've promised your clients, you must now deliver.
Module six explains how to onboard your clients and set up their campaigns. It's also the most comprehensive section of Agency Navigator. In fact, entire courses are sold just on what you'll learn in this module.
Facebook ads, sales funnels, copywriting, and the science of advertising are all covered in this module.
Module 7 – Service Delivery (How to Advertise)
- Traffic Warmth
- Interest: Sizes and How to Find The Best Ones For Your Case
- Custom Audiences, Exclusions and Combinations, What Is Worth It?
- Lookalike Audiences: How To and The Best Ones You Can Create
- Launching Your First Ad
- How To Test Audiences and Find Winners
- Load Balancing Budgets
- Utilizing CBOs
- The Two King Metrics and Their Math
- How to Read Your Dashboard
- Retargeting 101
Module seven is part two of the service delivery trilogy. Iman takes you further into the world of advertising, testing audiences, and retargeting, among other things.
These modules (6, 7, and 8) are very comprehensive and could be packaged into a complete course.
On their own, they'd be up there among the best of the paid ad and marketing courses you can currently buy.
Module 8 – Service Delivery (Local Business or Lead Gen)
- Core Concepts to Keep in Mind
- 9 Funnels for Lead Gen and How to Set Them Up
- Facebook Native vs. Funnel Lead Gen: Setting Them Up
- Content and Creatives
- Automate Lead Flow to Your Client
- Industry Specific: Gyms
- Industry Specific: Chiropractors
Module 8 wraps up the service delivery section with more specifics, but this is not where the course ends.
If you've taken other courses, you'll know that completing them is where your journey begins, not where it ends. And Agency Navigator comes with ongoing resources to help you along that continued journey.
The accountability elements, the live Q&A calls, and the community are where you'll find the most value once you've completed the core modules of Iman's course.
The three forms of accountability implemented in Agency Navigator are:
- Peer-to-Peer – people at your level that you can work together with.
- Alumni Accountability – people who are further along the journey and can help pull you along.
- Expert Accountability – weekly Q&A calls.
Agency Navigator Tools and Resources
In addition to the training, Iman Gadzhi includes with his course an impressive list of tools and resources…
- Financial Planner – Track your revenue, expenses, cash flow, and more.
- Lifetime Value Calculator – Calculate the avg lifetime value of your client's customers.
- Plan of Attack – Schedule and to-do list
- Outreach Tracker – Accountability and outreach tracker.
- Audience Size Budget Calculator – Calculate the amount you must spend for your clients based on audience size.
- Lead Generation Success Calendar – Evaluate the success of your lead gen campaign.
- Client Revenue Calculator – Calculate the estimated revenue of your client's business based on web traffic, average order value, and industry.
- Local Business ROI Calculator – Calculate the estimated return on your investment for your local clients.
- Breakeven ROAS Calculator – Calculate your return on ad spend.
- Ads Checker – Verify your Facebook copy is compliant.
You can access both the weekly live Q&As and the library of previous Q&A recordings.
Plug and Play
The “plug and plays” are standalone tutorials, templates, scripts, agreements, etc. for tasks like setting up your email and LinkedIn accounts, creating a content schedule, niche research, etc.
Agency Navigator Community
Forum structured community built into the platform. Posts are broken into categories or channels.
What is APEX?
APEX is Iman's high-ticket program (cost is currently high four-figures) that follows Agency Navigator. It's not exactly an upsell, but it is the next level you'll be encouraged to join.
I haven't seen any evidence or heard from anyone that this is a high-pressure sell.
It's for those who have already achieved success with Agency Navigator.
The goal Iman says is to get everyone into APEX. That's because joining APEX means you've succeeded and you're making money with your agency. Therefore, the more Agency Navigator success stories, the more APEX members.
As mentioned earlier, Agency Navigator's objective is to get you to $10,000 monthly. APEX's objective is to get you to $100,000 monthly.
How Much Does Agency Navigator Cost?
Agency Navigator costs $1499 (includes Agency Navigator, Agency Navigator FAST TRACK, Private Community, and Q&A calls)
The original cost breakdown is:
- Agency Navigator – $1500
- Agency Navigator Fast-Track – $3000
However, if you were lucky enough to purchase during the limited-time offer, you may have got in at $995 for everything (Agency Navigator, Agency Navigator Fast Track, Private Community, Q&A Calls)
They don't offer the same income potential as Agency Navigator, of course, but they're a simple way to get started if you've never made money online before.
For something more significant you may also consider an online business.
You may be at home with children to look after or struggling with a health issues. Maybe you just don't like your job.
Whatever the situation, if a more substantial income is what you're looking for, knowing how and where to get started is what you need in order to get what you want.
Now, I'm going to give you a free step by step beginner's guide to making money online and you can get it by Clicking Here
Agency Navigator Refund
Iman provides a 14-day money-back guarantee. He claims it's a no questions asked refund, and I haven't read any negative comments or complaints that would suggest otherwise.
Who is Agency Navigator For?
Agency Navigator can certainly help you build a six-figure agency. There's a lot of value and expertise you can tap into.
But it's not for everyone.
Let's start with personality.
In a perfect world, every opportunity would be suitable for every person. But it's an imperfect world.
The reality is that starting your own digital marketing agency requires a high-level of self-initiative and confidence. If that's you, Agency Navigator might be the perfect opportunity.
However, a quiet introvert who dislikes talking to people and doesn't have that persistent “go-getter mindset”, will struggle.
Or even an introvert who prefers keeping to themselves, even if they have the right mindset, might be better suited to something else.
The sales aspect of building an agency is daunting.
But that's not a criticism of Agency Navigator.
In fact, Agency Navigator's mindset training and accountability structure are there to help you through those challenges.
It's just the reality that those most likely to succeed are those with a more outgoing and charismatic personality. And it's best for people who are unaffected by rejection.
I'll also say that Agency Navigator, in my opinion, is best suited to a younger audience. I say that because Iman and his team are also young and relatable to that demographic.
That doesn't mean those with more years (or decades) under their belts can't benefit from Agency Navigator. But be aware there is a “boys club” type feel to it; at least, that's the sense I get coming from the perspective of someone who's no longer in that demographic.
Finally, Agency Navigator and Agency Navigator FAST-TRACK are for someone with financial means.
It's not the cheapest program out there.
To be fair, I don't think it's overpriced. But there's no way around it. You will need money to start. At a minimum, if you get the current deal (which may be over by the time you read this), you'll need $1000 to start.
If you don't get the deal, you'll need at least $1500.
If you're on a tight budget and can barely cover your groceries or rent, I'm not sure it's the best way to spend your money. As good as Agency Navigator is, and in my opinion, it is…
… you must eat and keep a roof over your head.
That doesn't mean you'll never earn your money back through your agency, but it could take several months or more. It might be sooner, but it might not.
Agency Navigator Reviews and Complaints
There are surprisingly few reviews of Agency Navigator. That's not necessarily a bad thing because there are also few complaints.
To get some idea about Iman's programs, we can look at reviews that might not be specifically about Agency Navigator. For example, the following review is from Reddit. The reviewer may be talking about Agency Navigator but based on his comment, he could have been referring to one of Iman's previous courses.
Agency Navigator is quite comprehensive and corrects many of the drawbacks of his previous courses, which is why it sounds like his criticism is of an older course.
However, the reviewer is speaking specifically about the training's outreach and service delivery aspects, which are not as in-depth as the ads training, for example.
Based on their real-world experience running an agency (which they seem to have), it may be an opinion worth considering.
I'll also add that having done tens of thousands of sales calls and working with thousands of clients in various industries, there are certain aspects that no course can teach. You just have to do it.
Mistakes, repetition, and deliberate improvements are how you learn.
Referring back to the Reddit review and the community having many people who don't have skills running an agency, that's true. But you'll find that with most programs. Especially when they're new.
The challenge is that the experts are busy running their businesses. Again, this is not specific to Agency Navigator. It's true of most courses and programs. But if you spend some time in those communities, you quickly learn who the experts are.
Grow You Agency also hosts dozens of reviews for Agency Incubator, but the accompanying videos are no longer available (which makes sense now that Agency Navigator has replaced Agency Incubator).
What I Like About Agency Navigator
- Community is built into the platform (it's not just a Facebook group)
- Many tools and resources.
- Comprehensive training for running and testing ads.
- The coaching and accountability aspect of Agency Navigator shows that Iman and his team are committed to helping you succeed. It's not just a course.
- Weekly Q&A and community access.
What I Don't Like
- It feels at times that guaranteed success is implied. While some will succeed, there will be others who don't. Success can't be guaranteed or promised. Building a business, cold calling, closing sales, working with clients, etc., are not for everyone.
- Running an agency is more demanding than the marketing for Agency Navigator suggests.
- SMMA courses have a significant flaw. They are not targeted at experienced digital media marketers who want to build an agency. They are targeted at people with no experience or minimal experience in online marketing. Therefore, you're selling a service you probably have no experience delivering. It's like opening an auto repair shop even though you've never fixed a car and don't know how.
Where Do You Go from Here?
You want to make money from home, and I get it. When I started in 2015, that was my goal too.
Agency Navigator is certainly one way to do it. I've given it credit in this review because it deserves it.
Of course, it's not perfect. And in my opinion, it's not for everyone. But I think Iman and his team are committed to helping you succeed if this is your chosen opportunity.
If there's a challenge for many people, it's the price. As I said, I do not think it's overpriced. If you can afford it and are committed to starting your own agency, then Agency Navigator is a decent choice.
However, if you're not sure about selling, working directly with clients, or if it's a little out of your budget, there are additional ways to make money from home.
You might be a student in school with limited time and a tight budget, or a single parent at home. You may have health challenges that make regular work difficult or job you just don't enjoy.
If that's the case, there are other options.
With all the scams and schemes out there though, knowing how and where to get started the right way is what you need in order to get what you want.
Now, I'm going to give you a free step by step beginner's guide to making money online and you can get it by Clicking Here
If, on the other hand, you're just looking for some extra spending money and unsure about the direction you should go, online surveys like surveyjunkie.com and inboxdollars.com are a quick and free way to make money.
Of course, they don't pay as much as an online business does, but they're also free to join and don't require a long-term commitment.
I hope my Agency Navigator review has been helpful. Please share any comments, questions, or experience with Agency Navigator in the comments section below.