BJK University Review – Legit FBA Training or Bashar J. Katou Scam?

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Welcome, and thanks for stopping by to read my BJK University Review.

If you want more freedom and independence in your life, few options are better than making money online. You may be stuck in a job you don't like or frustrated keeping up with bills, debts, and the increasing cost of living. 

BJK University claims it can help, but is it legit?

Some big claims get thrown around. For example, one member made more in a single day than some people make in a month. Another went from nothing to a $1.8 million per year business in ninety days. 

Are those claims true?

BJK University Marketing Association

They may be. I have no reason to doubt them because I know from experience how much money you can make online. I've also seen others make a lot of it online. But let's be honest. With big numbers like that being thrown around, it's hard not to think it's a scam.

So, in this BJK University review, I will explain what it is, how it works, who created it, and of course… whether it's a legit way to make money. 

The topics I'm going to cover are:

  • What is BJK University?
  • Is BJK University Legit?
  • Who Is Bashar J. Katou?
  • How Does BJK University Work?
  • BJK University Cost and How Much Can You Make?
  • Who is BJK University For?
  • BJK University Reviews and Complaints
  • What I Like About BJK University
  • What I Don't Like
  • Where Do You Go From Here?

Please note, I am not a member or an affiliate for BJK University. This review has been researched with information and/or testimonials that are available online in the public domain. Any recommendations and/or conclusions are strictly opinions and may not to apply to, or agree with, all persons or situations. See full disclaimer for more info

What is BJK University?

BJK University is a community and course that teaches you how to build and grow an Amazon FBA business.

Its creator, Bashar J Katou, started his online business in 2015. In 2017, he began sharing his experience on YouTube and teaching others. This eventually became the foundation for BJK University. 

What is an Amazon FBA Business?

Fulfillment by Amazon (FBA) is a service that gives business owners access to Amazon's logistics network.

So what does that mean for you? 

Amazon will receive and warehouse your products, take orders (on their website and app), pick and pack those orders, and ship them to your customers. Amazon also handles invoicing, customer service, and product returns.

Fullfilment By Amazon

There is a fee for this service, but with a background in distribution, I consider them to be reasonable. 

As an operations manager, I had phone staff, warehouse staff, delivery drivers, human resource and accounting departments, a sales team, etc.  

I also had multiple building leases across Canada along with heat, electricity, cleaning, maintenance, and the list goes on. 

The warehouse shelving alone was hundreds of thousands of dollars, not to mention forklifts, pallet jacks, pallet wrapping machines… and the stress. (On a side note, I left all of that for a career in sales and later became an electrician before starting my own online business). 

But to the point, distribution at scale is not easy. 

So, when you consider all of those things, not only do Amazon FBA fees seem insignificant by comparison, but the opportunity itself is extraordinary. 

Does that mean Amazon FBA is a good business model? 

That depends on your financial resources, how hard you're willing to work, and what you're comparing it to.

It's not my favorite business model, to be honest. And the skeptical view is that Amazon FBA is no longer as profitable as it once was.

It's more competitive today, customers have higher expectations, and courses like BJK University suggesting you'll become rich don't help. 

They draw many people into FBA, making it harder to find profitable products. Pursuing riches can also make some inexperienced sellers (with limited resources) take shortcuts, like skipping product inspections. 

This leads to a subtle erosion of consumer trust, making it harder for sellers. 

I'm not saying BJK University recommends you do those things. I'm also not saying you shouldn't start an Amazon FBA business. I'm only saying the abundance of courses and get-rich-quick gurus promoting Amazon FBA has likely made it less profitable, not more.  

Is BJK University Legit?

I must admit, I had my doubts about BJK University when I first discovered it, and although I've warmed up to it since, there are still some red flags worth mentioning.  

Red Flag #1 – “Lifestyle” Selling

Bashar claims not to be one of those gurus who brags about his mansions, yachts, and Ferraris. While that's true to an extent, there is still some “lifestyle” selling here. There are references to 20X returns on investments and multiple five and six-figure months.  

Bashar also slips in an image of a yacht, a jet, and a Ferrari during his case study video. Although he's only poking fun at the “gurus”, with these pictures added to a collage that includes him and his wife on a boat and his Bentley, it feels like a get-rich-quick scheme. Even if it's not.   

To be fair, he is also honest about Amazon FBA. He says it's a marathon, not a sprint, and that it's not easy. He also tell you upfront that finances are needed.

Also, even though the lifestyle claims are outliers, they are not unrealistic.

Red Flag #2 – Showing Sales, Not Profits

Sales and revenue claims for any online program are deceptive. And in my opinion, when BJK University references five and six-figure months, those numbers are out of context.

You can do a million dollars a month in sales, or even per week, and still be broke because your expenses are just as impressive.

I'll go through the numbers below, but sales and revenue numbers mean nothing if you don't also include the cost of the product, shipping, Amazon FBA fees, advertising, etc.

Red Flag #3 – No BJK University Price

If you've applied to a university before, you'll know there is no “build-up” or sales pitch before they get to the price. Instead, many universities have tuition calculators on their sites and discuss additional expenses like textbooks and living costs.  

I'm always skeptical about a course or program when I can't scroll to the bottom of a page and find out the cost.  

I'll go over what BJK University costs below but leaving it up to an enrolment coach to tell you (instead of not publishing a price), is always a red flag. It doesn't mean BJK University is a scam, but it does suggest it's not cheap. 

Red Flag #4 – False Scarcity?

At one point, there was a quick countdown timer to join and get your fast action bonus. Of course, there is nothing wrong with incentives or limited-time offers, but they must be honest. 

If you can just refresh the page and the timer resets, as it did for one of BJK University's sales pages, it's not genuine.

Now, this may have been a technical glitch, and to be fair, it looks like Bashar may have abandoned that (fake?) timer. However, I'm not sure if he permanently got rid of it or is just testing different funnels. 

At the moment, his scarcity strategy is creating a sense of exclusivity. You can't just buy BJK University. You must qualify.

And it may be real scarcity in this case because BJK University is more than just a course. With live webinars, Q&A, and coaching, Bashar is challenged to keep up with the growing number of students.

Limiting enrollment may be a legit way to keep things under control and make sure paying students get what they need.

Despite the red flags, BJK University is legit. It provides all the training you need to start and profit from an Amazon FBA business. It also gives you access to a community of FBA sellers and regular webinars.  

Who Is Bashar J Katou?

BJK University is legit, but what about Bashar J Katou?

Originally from Iraq, where his father owned a clothing factory, he moved to the US (Detroit) around 2006. A year later, he moved to California. 

Bashar is a serial entrepreneur who started his first business with his brother when he was 19. 

He eventually became a restaurant and bar owner but lost everything and ended up in debt when it burned down. That was in 2015.

I don't know what it is about success stories and why they begin with tragedy, but I can relate. It doesn't matter if it's a famous actor, athlete, entrepreneur, or whatever… it seems every success is a comeback story.

I know mine is, and maybe yours is too.

The highs and lows of some stories are indeed embellished, but that doesn't mean they're untrue. And there's an important lesson to be learned, which is…

… most success follows failure. Few (if any) knock it out of the park on their first attempt.

Success seems to come after the struggle. When there is no other option. And this seems to be Bashar's story too. 

After losing his bar and restaurant in 2015, his life was turned around when he discovered Amazon FBA.  

In 2017 Bashar started his YouTube channel. He documents much of his journey on video, and he has amassed tens of thousands of followers (maybe more by the time you're reading this). On Instagram, his following is in the millions.  

In 2019 Bashar launched BJK University.  

Today he is a seven-figure Amazon seller. From the content he (relentlessly) produces, you can tell he is committed, knows what he's doing, and is a skilled marketer.

He's also highly motivated, and aspiring entrepreneurs will benefit from being in his “sphere of influence” (although it's harder today because his course has increased in popularity).  

How Does BJK University Work?

As mentioned earlier, Amazon FBA allows you to sell physical products online without the headache of warehousing, picking and packing orders, shipping, invoicing, processing returns, etc.  

For a fee, Amazon will take care of those things for you. 

BJK University shows you how to do this and teaches specific strategies to set you apart from your competitors. 

The basic concept is this:

  • Find and buy niche products
  • Private label them with your brand
  • Differentiate and add value,
  • Sell your products for more than what you paid.

Of course, the devil is in the details. And that's where BJK University comes in…

Signing Up

BJK University does not provide a simple way to sign up. Instead, you must go through one of Bashar's sales funnels, which you'll likely discover from an ad, YouTube, or one of his social media profiles.

Which funnel you stumble into depends on when you're reading this review. And since you're here, there's a good chance you've already stumbled into BJK University's funnel. 

Currently, you'll be directed to a page where you can access a free case study. However, it's more a sales video with Bashar telling you a little about his own story, selling you on a lifestyle, and presenting some success stories. 

From there, you can apply to see if you qualify. 

Next, you'll go through a series of questions, going from page to page, giving your full name, email, and phone number. 

Your phone number will be shared with an enrollment coach who will contact you. 

You will also be asked what your target monthly profit is, what's holding you back from achieving it, and how long you've been following Bashar.

Next, you'll write a small essay explaining what makes you different from other applicants and why they should choose to work with you. 

The three questions that follow before submitting your application and scheduling a call are:

  • How soon can you get started?
  • Can you promise you'll answer your phone at the scheduled time (not promising will disqualify you)?
  • Whether you have the financial resources (or access to the financial resources) to get started.

If you have the funds, you'll be contacted by an enrollment coach who will encourage you to sign up. And I appreciate that they tell you finances are required before you buy.

However, if you don't have funds you can check out Bashar's YouTube channel for some free tutorials. You'll still need money for products, fees, etc., though.

If you're just looking for a simple way to make some extra spending money for free, survey sites like Survey Junkie and Inbox Dollars are an easy way to do it.

Of course, BJK University will lead to much bigger income online than surveys, but surveys are free.

If what you want, is a bigger income, an online business may be what you want.

You may be at home with children and limited funds, or have health difficulties which make a regular job challenging.

If that’s the case and a full-time income online is what you want, knowing how and where to get started is what you need in order to get what you want.

Now, I'm going to give you a free step by step beginner's guide to making money online and you can get it by Clicking Here

BJK University Training

BJK University's training is approximately six weeks (with ongoing learning) touching on the following topics, broken down into webinars and “bite-sized” modules:

  • Mindset
  • Tools
  • Strategies and Formulas
  • Finding Profitable Products
  • Negotiation and Supplier Management
  • Purchasing, Shipping, Tariffs, Inventory Management
  • Branding, Private Labeling, UPC Codes
  • Amazon FBA Fees
  • Product Listings, Descriptions, Titles, Optimization, Prime Club, etc.
  • Organic Reviews and Negative Reviews
  • PPC Advertising, Sales Funnels, Incentives

You also get:

  • Five weekly webinars (coaches are supposed to have reached six figures with their own FBA stores)
  • Q&A With Coaches
  • Facebook Group

You will learn theory and concepts. For example, Bashar explains how Grinders make money from a single product while Rainmakers make money from many products.

You will also learn specific formulas and strategies like Bashar recommends buying products you can sell for 4X

So a product you might buy for $4 (product + shipping) should sell for $16. 

If you buy it for $16… it should sell for $64 (4X), and so on. 

He also recommends products where Amazon's fees are no more than 25 percent of your revenue. 

Choosing which products to sell on Amazon FBA may not be as straightforward as it sounds. 

Some products, like anti-gravity planters, self-stirring mugs, and hand-held dishwashers that other FBA courses might recommend, Bashar often avoids. For example, they may be dominated by one brand, have higher FBA fees, or maybe no one is actually searching for them.

More valuable lessons you'll learn from BJK University are: 

  • Don't sell products because you like them. Sell products because people want to buy them.
  • Choose products you know will work and don't break.
  • Sell convenience because people buy products that make their life easier.
  • Beginners should start with pet supplies and baby products rather than complex products like electronics where things can go wrong.
  • If you can find a product with high margins and people want to buy it, you can scale quickly by paying for a sponsored listing and putting your product at the top. But only if it's still profitable once you've paid the fees.
  • The more competitive a product is, the higher the start-up cost.
  • A product may be ideal right now, but someone else might come along and sell the same product for half the price before you've exhausted your inventory.

Some Amazon FBA challenges you'll learn about, either in the course or through conversations in the community, are:

  • It's not as easy as listing a product and collecting the money. 80% or more of the sales come from the top 10 Amazon sellers on page one. You can learn how to be one of the top 10 sellers, but other people are also learning (and getting good) at it.
  • Getting a website on the first page of a search engine (like Google) is not the same as getting your products on the first page of Amazon.

    Your website might have hundreds, if not thousands, of articles. And if just twenty percent are ranking on the first page, you can still have a very successful and lucrative website.

    On Amazon, however, you don't have hundreds (or thousands) of products. You might only have a few. Even if you have more, you can't afford to have most of them NOT ON PAGE ONE. You've paid for those products, and paying storage fees to have them sitting on a shelf somewhere could be financially catastrophic.  

BJK University Cost?

The current cost to join BJK University is $3800. That gives you lifetime access. Depending on when you're reading this, the price and access terms may be different.

However, there are other costs when starting an Amazon FBA business. It's one of the more expensive online businesses. Cheaper than bricks and mortar or flipping houses in some markets, but it's not cheap. Certainly not as cheap as some other Amazon FBA courses like The Rainmaker Challenge.

Here are some of the additional costs…

Additional Costs

Tools (product research, monitoring listing, and analytics) – $29/Month

JungleScout is one tool that will help with product research (assess product potential, demand based on keyword research, etc.), and it ranges from $29 per month to $84 per month depending on your plan

Another tool that does this is Helium 10. It ranges in price from $39 per month – to $249 per month or higher for custom plans (which you won't need when starting out).

Products to Sell – $1000+

Although you can start with $1000 worth of products, it's risky if $1000 is all you have to spend. Whatever your budget though, the landed cost (to Amazon) should be roughly 25% of what you're hoping to earn in revenue (before FBA fees). 

So, if you want to make $10,000 in revenue (before fees), your total product cost (including shipping) should be around $2,500. The recommended number of units (with BJK University) should not exceed 200. 

UPC Codes – $5 to $10

Barcode Mania ( sells a single code for $4.99, five codes for $10.00, and ten codes for $15.00.

The number of barcodes you need corresponds with the number of products you're selling. One barcode per product.

Brand Logo – Free to $100

Your products will also need a brand with a logo. You can create logos for free using a tool like Canva or hire someone on a freelance platform like Fiverr, Upwork, or Freelancer to make one for you. Prices can range from $25 to $100.

Product Photos – Free to $100

Some product suppliers provide photos, but you shouldn't use the same stock photos used by other sellers. Instead, you can modify those stock photos with infographics, comparisons, annotations, etc. 

If your supplier does not provide photos, you'll need to take them yourself, which means acquiring a sample before you can list.

Either way, you're going to want nice photos. You've probably searched for something on Amazon before with low-resolution generic images. And you've probably passed on buying something because of low-resolution generic images.

Photos are important. If you are skilled at it, you can create a photo package yourself or hire a freelancer. You could spend around $100 per product for a photo package depending on the situation.

Amazon Seller's Account – $0.99/Unit or $39.99/Month

If you sell more than 40 units per month and want to qualify for top placements on product pages, you will need a Professional Seller's account, which is $39.99/Month.

Amazon FBA Fees – 25% of Total Revenue

You must also pay Amazon fees for storage, fulfillment, referral, and possibly advertising, high-volume listings, etc. While these costs vary depending on the type of product, its size, and other variables, your target cost should be roughly 25% of your total revenue.

Product Sample – $100+

This is an optional expense but one you may not want to skip. Unless you know exactly what you're buying, spending thousands of dollars on hundreds of units before acquiring a sample is risky.

Amazon FBA Inspection Service – $150 – $300

This is also an optional expense, but again, one you might not want to skip. An Amazon inspection service, like QIMA, for example, is a company based in China that will inspect your product and manufacturing facilities before you place your order. 

Another option is having your products shipped to you first to inspect them yourself. Then ship them yourself to Amazon.

If your products are below standards or, worse, defective, there may not be anything you can do. Quality issues can force you to sell at a much lower selling price than you had planned for. Defective products could be a complete loss.  

It's tempting to skip this step, but it's crucial. Whether you hire an inspection service or inspect the products yourself, remember that low quality or defective products lead to returns and negative reviews. In addition, they can get your Amazon Seller account suspended.

How much does Amazon FBA Cost?

Bashar says you can start an FBA business for less than $10,000, and in theory, that's true. But what if something goes wrong?  

Inexperienced FBA sellers can lose that entire investment if they make a mistake.

It's far less risky for a seasoned FBA seller who has already tested products, manufacturers, advertising, sales copy, product descriptions, images, etc.

When you're just starting out and making mistakes, as all new entrepreneurs do (and should), you can potentially burn through $10,000 – $15,000 before seeing a profit. 

I'm not saying you will, but you should be aware of the possibility if you're down to your last dime. If your financial resources are limited, you can run out of funds before making money. 

So, even though you can start for less than $10,000, it's good to have more at your disposal, so you don't find yourself in a loss situation.

As mentioned earlier, if money is tight and you're just looking for a few extra bucks, free survey sites like Survey Junkie and Inbox Dollars might be a necessary compromise.

They don't offer the same earning potential as BJK University of course, but they're a simple way to get started if you've never made money online before.

For something more significant you may also consider an online business.

You may be at home with children to look after or struggling with a medical issue making your regular job difficult.

If that’s the case and a more substantial income is what you're looking for, knowing how and where to get started is what you need in order to get what you want.

Now, I'm going to give you a free step by step beginner's guide to making money online and you can get it by Clicking Here

How Much Can You Make with BJK University

Excluding the cost of BJK University, because it's a one-time cost, how much can you make?

Over time, your earnings for all intents and purposes are unlimited. Does that mean you can make billions? Probably not, but with the additional costs listed above, we can run a couple of beginner scenarios (of course, these can be scaled significantly for future campaigns).

Scenario #1 – $10,000 in gross revenue (4X margins, one month inventory turnaround)

  • Product cost = $2500
  • Product research = $39 (one-month subscription to Junglescout or Helium 10)
  • UPC Code = $2.00 (based on buying 5 for $10)
  • Logo = $50
  • Photos = $100
  • Amazon Seller Account = $39 (one month)
  • Inspection Service = $200 (estimate)
  • Amazon FBA Fees (est 25% of gross revenue) = $2500
  • Total Cost = $5,430
  • Total Revenue = $10,000 (4X margin)
  • Total Profit = $4,570 (or 45.7%)
  • Monthly Income = $4,570

Keep in mind, the above assumes your sale price is 4X (400%) of your landed cost and that you clear your entire inventory in a single month.

Now, let's consider a second scenario (below).

In the second scenario, a new competitor starts selling the identical product before yours even arrives. 

Because they sell at a lower price than you had planned, your margins get squeezed to 3X (300%). Still good, but not great. 

Also, the product is not as popular as your research suggested. With a new competitor in the mix, it takes six months to sell the lot instead of one.

Scenario #2 – $7,500 in gross revenue (3X margins, six month inventory turnaround)

  • Product cost = $2500
  • Product research = $234 (six months subscription to Junglescout or Helium 10 for continued alerts, updates, monitoring, analytics, testing, etc.)
  • UPC Code = $2.00 (based on buying 5 for $10)
  • Logo = $50
  • Photos = $100
  • Amazon Seller Account = $234 (six months)
  • Inspection Service = $200 (estimate)
  • Amazon FBA Fees (est 25% of gross revenue) = $2500
  • Total Cost = $5,820
  • Total Revenue – $7500 (3X margin)
  • Total Profit = $1,680 (or 28.8%)
  • Monthly Income = $280

Amazon also charges a long-term storage fee which I did not include in this six-month scenario. These fees may or may not be significant depending on the size of your product (storage fees are calculated per cubic foot).

Also, when starting out, as you may know, none of this happens instantaneously. 

It takes time to find a product and deal with a supplier. You will also have manufacturing lead time and shipping. This can take up to two or three months or more.

If it also takes six months to clear your inventory, you could be approaching a year before Amazon FBA is worth it. Of course, that doesn't mean you WILL wait a year; it's just one possible scenario. 

As you can see, how much you can make with BJK University can vary greatly. 

With just a couple of minor tweaks, based on a $5000 – $6000 investment (not including the cost of BJK university), your income can range between $280/Month and $4,570/Month. 

And that lower number is STILL if everything goes right.

With practice and experience, you'll get it right more often than not. But that won't necessarily be the case when starting out. I have a friend who tried Amazon FBA and sat on $10,000 worth of products for months before selling them at a loss.

I don't want to discourage you, though. It's also possible to do much better than the scenarios above. So you can definitely make a lot of money with BJK University (and Amazon FBA), and many people are doing it. 

As I mentioned earlier, Amazon is not my preferred online business model. It's relatively risky, and the start-up costs are high (relative to other online businesses). In my case, I also don't have the patience to deal with the hassle of selling physical products. 

Having said that, Amazon FBA is better than a similar business model, dropshipping (in my opinion). Yes, the fees are bigger, and the margins smaller with FBA. But you can't compete with the trust Amazon has established.

As a buyer, they give you accurate delivery times, no-hassle returns, and generally seamless service. Unfortunately, that's not always true for dropshipping, making it harder for sellers to gain trust.   

That doesn't mean either is right for you. Nor does it mean they're wrong. Before you jump into any business, you should understand what you're getting into and be honest about your capabilities and what you're willing to commit to.  

How Much Do Amazon Sellers Make Per Year?

As you can probably guess, the amount of money Amazon sellers make can range from nothing (including a loss) to hundreds of thousands of dollars or more per year (in profits)

It's a little outdated, but according to Small Biz Trends, in 2018, there were 1,029,528 new sellers. I suspect that number is even larger today. 

And according to Jungle Scout, the article also says new sellers earn between $26,000 to $810,000 per year (again, in profits). 

It should also be noted that new sellers can mean individuals, small businesses, and large companies. 

If you can buy a product at a volume discount from a supplier in China and sell it for 4X your landed cost, that supplier can sell it on Amazon too. That's not to say all suppliers are competing with their wholesale buyers; it's just to point out that they can. Those who earn hundreds of thousands of dollars or more in profits using Amazon FBA might have significant advantages that you and I don't have. 

So, if you're wondering if Amazon FBA can make you rich, that $26,000/year to $810,000/year statistic from Jungle Scout is a good guide. There are indeed outliers who make more. And some make less. What is certain is that there is money to make here, and BJK University is capitalizing on a profitable trend. 

How Long To Make Money With BJK University?

From the time you buy the course to launching your first product, give yourself at least 2 – 3 months.

You must first learn how to find products and engage suppliers. And if you're being safe, hiring an inspection service will also add time to your order. 

You may also have longer than expected manufacturing lead times, shipping, and other delays. 

A reasonable timeframe to earn money and recover your investment is 6 – 12 months.

If everything goes right and you have plenty of free time to work on your business, it may be much sooner.

Likewise, if you don't have much time and issues arise (product defects, manufacturing delays, lost shipments, etc.), it could be longer than 12 months.

BJK Refund Policy

I'm a little confused about BJK's refund policy. From what I understand, you have three days from the purchase date and can't consume more than 30 percent of the course. 

That makes sense. Three days is extremely tight, in my opinion, especially for something you can't research in great detail before buying. But limiting your exposure to just 30 percent of the course is fair considering some members might make copies of the course and then request a refund. 

Having said that, I'm not sure any of that matters because, according to Section 6 of their Terms of Service, they do not offer refunds. 

Currently, Section 6 reads, 

BJK University has no refund or exchange policy. 

Intangible online are not refundable. As our services are digital products, it is deemed “used” after being emailed, downloaded and/or opened.

If you are not happy with our services, your only recourse is to unsubscribe from using the services. 

It also discusses subscriptions and billing cycles, with an option to cancel your subscription by completing a cancelations survey. But once you've paid the full course tuition, there does not seem to be a refund option according to their current policy.

All I can say is this…

If you're concerned about a refund, clarify this policy with BJK University or your enrollment coach before you buy. If they offer you something other than what it says in their Terms of Service, you should get it in writing via email or SMS.

What Else Do You Get With BJK University?

In addition to FBA training and the community, you get access to 5 weekly webinars that discuss Amazon FBA topics and strategies, as well as life coaching topics such as planning, goal setting, entrepreneurship, etc.

Each webinar also provides a Q&A session. 


BJK University provides multiple support channels. 

  • Facebook community
  • Webinar Q&A
  • You may also be able to contact your coach directly

Who Is BJK University For?

BJK University is not for everyone.

First, you must have money to invest. Ideally, I'd recommend $10,000 and $15,000, but that's just me. I don't know your situation and how risk-averse you are, but I've seen many people go broke building online businesses (myself included). 

The reason I recommend $10,000 to $15,000 is for safety buffer. Some room to keep going if something goes wrong with your first product.

However, when you include the cost of BJK University, at a minimum, you should have at least $6,000. That covers the course cost and gives you a couple of thousand to play with. 

The ideal person should also not be in a rush. BJK University is not a course you will buy and make money with tomorrow.

If you have rent and car payments due at the end of the month, starting an Amazon FBA business will not help you. 

If you're relatively comfortable with your current situation and don't mind waiting a few months (or longer) to get your investment back, then BJK University might work. 

Also, this is not a “done-for-you” type program. Bashar and his team will help you, but they won't do it for you. BJK University is a program for those willing to work.

If you're just kicking tires or expecting to make a top 1% income with a bottom 10% work habit, this isn't for you.

BJK University Reviews and Complaints

On Trustpilot's review site, there is an alert on BJK University's page that says,

Warning! We've detected misuse on this page.
We've detected a number of fake reviews for this company. Don't worry, we've removed them.

It goes on to say, 

We take the integrity of our platform very seriously, and when we uncover misuse, we put a stop to it. 

Now, I don't know the circumstances that led to these fake reviews. But I know that one of Bashar's strategies to get product reviews before Amazon changed the rules, was to offer buyers something in exchange for one.

So it's not a stretch to assume he uses the same strategy for his course.

Is it wrong to “buy” reviews?

The last four or five cars I bought came with a gift card if I left a positive review of the dealership (I only gave one review because only one deserved it).

Likewise, when you buy a house, some agents give you something for referrals, which in its own way is a bought review. 

I've also had dentists offer free stuff in exchange for a review.

I'm not supporting the practice. It makes it difficult to know which reviews you can trust. But incentivized reviews are not uncommon or a sign something is fake. 

I can't say all the positive BJK University reviews are accurate or legit, but I'm confident some are.  

I also believe some of the complaints are true, but those are subjective and should also be looked at with skepticism. 

The complaints about BJK University include:

  • Responses to questions are generic and unthoughtful.
  • As BJK University grows, Bashar has stepped away from individual coaching and become less accessible.
  • Community reviews of the product you want to sell are superficial and don't provide useful insights.
  • Community support may not be helpful as other members may have just as much, or less, experience as you. 

Overall though, the reviews are generally positive, and while some may not be genuine, I have no doubt that many are.

What I Like

  • Recently added more coaches and more webinars to accommodate more students.
  • Bashar seems sincere about helping his students and improving his course.
  • Multiple avenues of support.
  • Taught by someone who does what they teach. 
  • It is an entrepreneurship course in many ways, as much as it is an Amazon FBA course.

What I Don't Like

  • As enrollment goes up, Bashar's personal involvement goes down. This is understandable and not a criticism. It's just the reality of these types of programs. Still, it's a drawback for new students.
  • Unlike an actual university with published course outlines, schedules, and tuition costs, there is a lack of transparency with BJK University. Whether true or not, it feels like what you're buying and how much you're paying is deliberately hidden from you. The obvious question is, “Why?”
  • High barrier to entry. BJK University is expensive at $3800, not to mention the cost of inventory, tools, etc.
  • Unclear refund policy. If it's actually three days, as some suggest, it's too quick to make an accurate assessment, in my opinion. But it's better than no refund at all.

    On the other hand, if there is no refund as stated in their Terms of Service, it's hard to recommend buying it without significant caution. Not necessarily because there's a problem with BJK University, but because you might realize that Amazon FBA isn't for you.  
  • Pushy marketing tactics (scarcity, enrollment coaches, lifestyle selling, etc.)

Where Do You Go From Here?

BJK University is a solid course from a legit online marketer and FBA seller. It's not for everyone though… 

Much of what's taught is great for beginners, but I'm not sure it's great for true beginners who have absolutely no experience in business at all.

Not because of the course material, but because of beginner expectations. Experienced entrepreneurs know the challenges ahead, even if they're new to Amazon FBA. 

Many new people, however, underestimate the amount of work an online business like BJK University teaches takes while also overestimating the money. 

It can be a lot, that's true. But online entrepreneurs who only earn good (yet moderate) incomes far outnumber those getting filthy rich. 

Amazon's FBA business is far less expensive than a traditional business. But it's still costly relative to other online businesses. 

So the main sticking point here is your budget. If you're stretched thin to join, buying products and paying for tools, fees, and other services may stop you from going further. But this is something Bashar's team will discuss with you before joining. 

If affordability is an issue, but you still want to make money online, you have options. 

You might be a student in school or a single parent at home. You may have health challenges, or maybe you just hate your job and want a way out.

If that's the case, an online business is what you want. 

With all the scams and schemes out there though, knowing how and where to get started the right way is what you need in order to get what you want.

Now, I'm going to give you a free step by step beginner's guide to making money online and you can get it by Clicking Here

If you're just looking for a simple way to make some extra spending money, online survey and get-paid-to sites may be what you're looking for.  

Sites like Survey Junkie are a great way to get started. Inbox Dollars is another site that offers rewards for doing things like watching videos, visiting websites and searching the web.  

To be clear, survey sites won't make you rich and for making serious money, BJK University is a much better option. But if you've never made money online before and your budget is an issue, they can be a good first step.

I hope my BJK University review has been helpful. Please share any comments, questions, or experiences with BJK University in the comments section below.

Important Comment Disclaimer: 
The views, information and opinions expressed in the blog comments are solely those of the individuals involved  and do not necessarily represent those of Gig Hustlers, its owners, employees, or writers. Gig Hustlers is not responsible for, nor does it verify the content provided by individual commenters.

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14 thoughts on “BJK University Review – Legit FBA Training or Bashar J. Katou Scam?”

  1. I just signed up with BJK University. I also had spoke with Rainmakers previously, the day before actually and in the midst of my crunch time decision making and research, I went with BJK.
    They are both fabulous and the coaches are awesome in both of them…. But the hustle factor and in depth knowledge and wisdom of BJK took me over.
    I am a single parent and I appreciate the Rainmakers Challenge and what they stand for with the family life and such but I just felt like it was a little drawn out and I wanted something a little more fast pace… and I could feel that on a spiritual level at BJK.
    Yeah, it’s $4800 to start…. But I’ve already started the work and homeboy isn’t playin around… he’s passionate about his mission and the education he’s providing.
    You get what you pay for… in all areas of life.
    I don’t need my heart strings plucked with story time, I need to know the most effective way to make money to provide a legacy for my family. Cut and dry. What I do for a living now is my life work, I already run a business and I know the price is high on what I charge but I know I can charge that because I am confident and know you will never get the same treatment I provide because of my education & training I have paid for to make myself the best. Same goes with this, I believe BJK can put the price tag on and provide with confidence the ins and outs of this FBA endeavor….. and no, no one is paying me to say this stuff.

  2. This is SUPER informative + helpful, thanks so much! One follow up question, you mentioned Rainmakers – which I will also look into, but is there any other Amazon online Seller info/course you recommend I should be considering before making my decision? Thank you in advance!

    • Hi Sarah, thanks for taking the time to read and comment. A couple of others worth checking out are Udemy, which has several Amazon FBA courses available. Udemy courses are usually not as in-depth as courses like BJK or Rainmaker are, but they are very inexpensive when you can get them on sale, which is often. I don’t have any affiliation with Udemy and can’t vouch for any specific course, but I’ve taken several of their courses (in unrelated subjects) and have always been impressed. Again, not as in-depth as some courses, but it’s hard to argue with the price. I’ve also heard good things about MarketPlace Superheroes. Again, I don’t have any affiliation or direct experience with Marketplace Superheroes, so I can’t say it’s better than the ones you are currently looking at or provide a personal recommendation of any kind, but I do know some other site owners who have recommended it. Hope that helps.

  3. You mentioned in your article that Amazon’s FBA business is not your preferred business model out there.
    I know it’s just your opinion but I would like to know, what is your favorite business model out there so I can research. All liabilities aside, strictly just your opinon.

    • Hi Alex, great question. I prefer affiliate marketing (and advertising revenue). To be clear, I have nothing against Amazon FBA. It’s a strong business model with a lot of third party support. The reasons it’s not my preferred business model are the relatively high start up costs and dependency on Amazon. I’m also not a fan of dealing with physical products directly. While the margins are much better than affiliate marketing (where you earn a commission for recommending a product rather than selling it yourself), a lot of time and effort goes into procurement, customer service, and logistics. This can be especially challenging when manufacturing facilities are an ocean away and you have no control over the process.

      With affiliate marketing on the other hand, you don’t deal with the product at all. Nor do you deal with customers or logistics. The commission rates for physical products is small (1 – 10 percent), but your investment in products is ZERO. You also have no inventory, no dealing with manufacturers, no shipping and logistics, no invoicing, no customer complaints, refunds, warranties, etc. to worry about.

      If you’re marketing digital products, like software, games, etc., commissions can be as high as 50%. And again, you’re not dealing with customers, logistics, upfront investment, etc.

      Having said that, I’m not necessarily trying to sell affiliate marketing. I buy a lot of physical products, so I’m glad there are people who make them, source them, ship them, etc. And Amazon FBA is a great opportunity for anyone starting an online business, especially when you consider how much time, effort, and money previous generations had to spend to start a business.

      • Hi,

        This is a great thread and you’ve explained it to the detail!

        Following up to your comment above, would you have any recommend course/ steps to get started with affiliate marketing?


        • Hi Kshitij, great question. It depends on the type of affiliate marketing you want to do. If you have the financial resources, you can look into paid advertising strategies, but I generally don’t recommend them for new affiliate marketers. The potential to lose money is significant if you’re unfamiliar with conversion optimization, split testing, email marketing, etc.

          I would instead recommend free strategies. Here’s a list of some that provide training on what I think are the best affiliate marketing methods. Of course, YouTube is also a great source of information.

    • Thank you very much for this very detailed feedback. You have taken your time researching to help new subscribers to board on such an important and decisive journey. I have joined today myself and have booked a phone call with such university as I have never sold online. Due to a health issue debilitating me, I am looking into starting something that could generate an income stream and work less hours, but your review made me reconsider my decision. I will have a look at the links you provided and see what could actually be better based on my circumstances.